Dove’s “Real Beauty” ad campaign has been making the rounds on Facebook and Twitter recently.
I really liked what the blog little drops shared in regard to Dove’s campaign.
While I am not female I do think that there is one issue here that affect men and women differently and that issue is society’s influence on our perception of ourselves and others. It seems to me that society’s influence convinces many women that they aren’t beautiful if they do not fit the pushed image of beauty. I really liked that the little drops blog post showed the hypocrisy of the campaign. At the same time the image they’re pushing is being used to sell things to both women and men.
I am under no allusion that Dove is doing this because the believe they are doing God’s work in uplifting women. No, they’re doing it to sell more soap. They’re message is: You’re already beautiful so you should be using Dove soap.
As the little drop blog post also points out, Unilever owns both Dove and Axe. If you’ve seen any of the Axe ads you’ll probably agree with the little drop blog that they’re some of the most sexually objectifying of women on TV. Basically the selling point to men is that if you use the Axe product you’ll have stereotypical beautiful women falling at your feet with uncontrollable desire.
So, the same company is using one ad campaign that “claims” to be expanding the definition of “real beauty” to sell soap and using the narrowly defined beauty image in another ad campaign to sell deodorant.
So, what does this have to do with marital sex? I think a lot. These definitions of beauty that society pushes changes our perception of ourselves and the person to whom we are married. We’ve allowed companies like Unilever to have a greater impact on how we view ourselves and our spouse than we’ve allowed our spouse or even God to make that impact.
That can’t be good…

I’ve been married over 20 years and I’m still learning. You never stop learning… or growing. The questions that comes up a lot is,
Recently there was a discussion on a particular forum about pressure in marriage. Now the context of this pressure was that no one should do something they don’t want to do because they feel pressured. Well, I didn’t quite agree with that. See, my love for my wife makes me feel pressured to do things that I do not want to do all of the time. If my wife wants me to go to the grocery with her and I don’t want to go to the grocery I feel pressured to do it because I want to please my wife. When we’re somewhere we can dance I dance with my wife. It means more to her than it does to me but I’m not going to be that guy who won’t dance with his wife.
In my non-online, real life I am challenged to live up to the ideals I espouse online. I’ve never said any of this is easy. In fact, I’m pretty sure I’ve said that it isn’t easy. It’s difficult. I am on record however of saying that working through the difficulties is worth the joy on the other side. I’m not perfectly mature myself and so much of what I write about is the stuff with which I struggle. So, I’m right there with you, fighting to be a more mature me. Some days are better than others.



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